IKEA catalogue for 2017 "outside expectations"

             IKEA celebrated Egypt yesterday launched the annual version of the catalogue for the 2016 – 2017 at a press conference attended by many representatives of the media.


 New IKEA catalogue is issued under the slogan "free of expectations" and offers new solutions and product 1600 join IKEA family to inspire people with ideas and designs to create a pleasant living environment and simpler.

This is the sixth edition of the annual IKEA catalogue, which is printed in conjunction with 48 countries worldwide with more than 33 million copies, 211 language concerning some 255 million people every year.
 
The catalog is intended to encourage people not to abide by the rules and go out of the ordinary, through 13 inspirational human interest story highlighting how IKEA continues with people with different customs and cultures ,  Offering a range of practical ideas and unconventional for how to create personal space suit them inside the House.

Adush Sharma told, Regional Director of IKEA Egypt during the press conference: "as written on the cover, catalogue" designed for people and not for consumers ," Which means the products and solutions provided by IKEA inspired by the lifestyle of the people ".  

 
   He added "the main catalog revolves around encouraging people to" deregulation "and focus on what they love and what makes them happy, and our role in IKEA's help them perform everyday tasks with easy ,  And most importantly, encouraging them to spend more time with their friends and families ".
                         
It is noteworthy that IKEA has been redesigned interactive application to give life to the products through the 3D technology which allows user to develop products that wants her in his house to see how they look in different places.
                           
Complementing its role in caring for the environment, IKEA received light in a catalogue or showroom until 2017 on the concept of sustainability and how to offer solutions to help millions of people to think about "green living" as a permanent method of living.

 As IKEA celebrates this year over four decades on the springboard series products "boang", as it continues its leadership in providing innovative smart solutions that can be applied at home to meet the daily needs of individuals, Such as flexible products that can be stored and folded, suspended, or those that benefit the most of small spaces.


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